Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. So far in 2024, Athletic has outsold its nonalcoholic beer competitors including Heineken, Budweiser, Guinness and Corona in the U.S. Since its founding, Athletic has invested over $100 million into manufacturing and developing its own process of production.
WSJ explains how its unique processes of production and methods of distribution have helped reinvent nonalcoholic beer.
Chapters:
0:00 Nonalcoholic beer industry
0:47 Inside Athletic’s process
2:57 Direct-to-consumer distribution
4:25 Wholesale distribution
5:36 Is NA beer more than a trend?
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#Athletic #Beer #WSJ
Video Credits: https://www.youtube.com/watch?v=IZbGqxnR1sE
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Beer tastes like pee, the whole point of focing yourself to drink it is to feel drunk lul
If you willingly drink non alcoholic beer, you are a red flag psycopath in my eyes lol
I gave up drinking in 2018. Best decision of my life. I feel like myself again… The best version of myself. But I still like drinking beer. Love the flavor. I am so thankful for the NA beer boom.
This is just glazing Athletic…
It may be nonalcoholic, but beer is a beer and it will give you a disgusting protruding belly 😂
Stress lies on the "slightly"
everything was very clearly explained. I have just ONE question: Why Nonalcoholic Beer Is So Popular Now?????????????
This is an Advertisement 👎🏻
For reference, Donald Trump hasn't touched Alcohol in his whole 78 years of life, according to him, according to all of his close personal , according to his own pre 2000 interviews . People are adapting consciously or unconsciously . Good anyway.
No such thing as non alcoholoc beer… that like saying vegan chicken nuggets….