Nonalcoholic beer is one of the fastest growing segments of the beer industry, and Athletic Brewing is on top. So far in 2024, Athletic has outsold its nonalcoholic beer competitors including Heineken, Budweiser, Guinness and Corona in the U.S. Since its founding, Athletic has invested over $100 million into manufacturing and developing its own process of production.
WSJ explains how its unique processes of production and methods of distribution have helped reinvent nonalcoholic beer.
Chapters:
0:00 Nonalcoholic beer industry
0:47 Inside Athletic’s process
2:57 Direct-to-consumer distribution
4:25 Wholesale distribution
5:36 Is NA beer more than a trend?
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#Athletic #Beer #WSJ
Video Credits: https://www.youtube.com/watch?v=IZbGqxnR1sE
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"you wouldn't have an alcoholic beer for lunch while you're at work"
you vastly underestimate my willingness to get day drunk
Just drink water if you’re going to skip on the alcohol 😒 imagine drinking beer and getting fat without the buzz.
Sapporo
Except theirs suck
Missing a c in Busch 0:38
I ❤ non-alcoholic beer
How does non alcohelic and normal beer taste like
some NA Ipa's are rly good , almost the same as their alc. brothers
One or two non-alcoholic wheat beers after a long flight to a different time zone will help solve jet lag quicker